Is your demand generation big enough?
If your sales are not what you want them to be, then you need to boost your customer demand generation. Increasing your demand generation by one percent can result in significantly bigger sales volumes and bigger profits. Knowing where, why, and how to create demand generation is a strategic process, resulting in a greater quantity of quality shoppers that want to buy your brand, which results in more sales. For more information on measuring consumer demand for your brand and how you can boost your brand demand, send us an email Solutions@Insights4Less.com and include “request for info” in subject line. +++ Customer Demand Generation, More Demand More Shoppers More Sales, Brand Health, Market Research, Online Panel, Consumer Panel, Data Analytics, Greenbook, Quirks, Trusted Insights, Strategic Planning, Marketing, Brand Health Gurus, More Love More Sales, Brand Love, Sales Success, Sales, Brand Health Gurus, Insights 4 Less
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Who remembers the Pontiac Tempest?
This one is for sale, slightly modified, and ready to race! +++ Pontiac, Tempest, RIP, Not Dead Yet, Muscle Cars, Automotive, Brand Health Gurus, Market Research, Online Panel, Consumer Panel, Consumer Insights, Data Insights, Insights 4 Less Happy Valentines Day!
From all of us at Brand Health Gurus and Insights 4 Less, LLC +++ Happy Valentines Day, Brand Health Gurus, Insights 4 Less, Brand Love, Market Research, Survey Design, Online Panel, Consumer Panel, Data Analytics Frustrated with big corporate market research?
You deserve a market research partner that is on your side. Email Solutions@Insights4Less.com for information on how to make the switch. +++ Frustrated with big corporate market research, Market Research Partner on your side, Brand Health Gurus, Insights 4 Less, Market Research, Brand Love, More Love More Sales, Survey Design, Online Panel, Consumer Panel, Data Analytics, Market Insights, Advertising Strategy, Make the Switch Data is the Oxygen to your Success.
Every marketer deserves to have quality market research data for their business planning and decision making. Put trusted data and insights to work for you and your brand. For information on planning your next market research study, email Solutions@Insights4Less.com +++ Data is the Oxygen, Breathe, Market Research, Market Insights, Strategic Planning, Brand Health, Customer Satisfaction, Advertising Research, Quirks, Green Book, Brand Health Gurus, Brand Love, More Love More Sales, Insights 4 Less Results of the latest 4Q 2020 Automotive Love Study for Mexico Luxury brands is here. The automotive industry continues to evolve as does the economy and consumers as many hope to close the chapter on what has been an on-going global pandemic. Facing new realities and a massive shift to electric vehicles, marketers are forced to entrench themselves with innovative marketing strategies that preserve and build upon existing consumer-brand relationships. This remains one of the most important times for marketers to arm themselves with the right information for successfully guiding their marketing and brand strategy. See press release attached. For study details or to schedule a call with one of our Market Research Experts, contact: Solutions@Insights4Less.com Follow us on Social: Facebook/BrandHealthGurus Instagram/Brand_Health_Gurus +++ Most Loved Brand, Automotive, Mexico, Brand Love, Brand Health, Love Zone, More Love More Sales, Brand Health Gurus, Market Research, Brand Strategy, Insights 4 Less, BMW, Mercedes-Benz, Audi, Tesla, Porsche, Jaguar Cars, Land Rover, Volvo, Cadillac, Lincoln, Alfa Romeo, Lexus, Infiniti, Acura, Buick
Double-Barreled Wines? Love em!
Double-Barreled Questions? Hate em! Double-Barreled Wines are aged in oak barrels and then in whisky barrels, providing an extra level of depth and character to the finished wine. While the double barrel works well for wine, it can ruin the validity of your market research. Double-barreled questions ask about two or more issues, leaving room for the respondent to provide only one answer. One example of a double-barreled question is: "Was your service advisor friendly and helpful? In the case that the service advisor was "friendly" but not 'helpful", then the respondent data is meaningless. Double-barreled questions may be one of the most common mistakes in survey design. They are also one of the easiest to avoid mistakes in survey design. Avoiding double-barreled questions is easy. Typically, a conjunction like the use of the word "and" should be a red flag that you have designed a double-barreled question. When this happens, consider turning your double-barreled question into two separate simple questions. Get an extra level of depth and character in your next market research study, Email Solutions@Insights4Less.com +++ Market Research, Survey Design, Consumer Panel, Online Panel, Double Barreled Questions, Marketing, Advertising, Business, Strategic Planning, Brand Love, Data Analytics, Quirks, Greenbook, Brand Health Gurus, Insights 4 Less Losing customers at cross-shopping sucks.
Get the information you need to know about who is shopping your brand, what they are cross-shopping, and how to attract a greater quantity of quality shoppers to purchase your brand. Here are three things you can do to help your brand prevent cross-shopping and win more sales. 1. Help consumers understand how your brand helps them solve their problem. Can you think of all the ways an LED lightbulb solves customers problems? Try asking yourself a similar question about your brands products. 2. Position your brand as the only one that can provide a unique solution. A unique solution makes it risky for consumers to consider any other brand. 3. Let customers know you are "here to help" them along their journey. And that journey can go a long way, especially when it comes to loyalty and repeat purchases. Need more information about who is shopping your brand and what they are cross-shopping? Schedule a call for more information about how market research can put the power of insights in your hands. Email: Solutions@insights4less.com and include “request a call” in subject line. +++ 3 Things to Know, Solving Problems, Unique Solutions, Customer Journey, Cross Shopping, Market Research, Survey Design, Online Panel, Shopping, First Choice, Brand Strategy, Marketing, Advertising, Brand Love, More Love More Sales, Sales, Profits, Brand Health Gurus, Insights 4 Less, Quirks, Greenbook Who doesn't love cute puppy dog faces?
Do you love seeing the same cute puppy dog face every day? Of course you do! Did you know that by choosing the same cute puppy face, you can create bias and that can be unfair to the other cute puppy dogs? A bias result can also unknowingly create unfairness for yourself through a lack of quality information and skew your otherwise good judgement. We know variety is the spice of life and that is also true when it comes to having the right variety of cute puppy dog faces. Having the right variety is also necessary when designing your sample population in a market research study. Get your sampling plan wrong and your research results will be anywhere from skewed to worthless. What is worse is unknowingly getting your sampling plan wrong and then making business decisions based on junk data. You deserve to have an experienced market research partner on your side. For information on designing your next market research study, email Solutions@Insights4Less.com to schedule a call. +++ Cute Puppy Dog Faces, Market Research, Sample Design, Sample Bias, Sample Management, Online Panel, Brand Love, Brand Health, Love Zone, Marketing, Advertising, Brand Health Gurus, Insights 4 Less |
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