Double-Barreled Questions

Double-Barreled Wines? Love em!
Double-Barreled Questions? Hate em!

Double-Barreled Wines are aged in oak barrels and then in whisky barrels, providing an extra level of depth and character to the finished wine.

While the double barrel works well for wine, it can ruin the validity of your market research.

Double-barreled questions ask about two or more issues, leaving room for the respondent to provide only one answer.

One example of a double-barreled question is: "Was your service advisor friendly and helpful?

In the case that the service advisor was "friendly" but not 'helpful", then the respondent data is meaningless.

Double-barreled questions may be one of the most common mistakes in survey design. They are also one of the easiest to avoid mistakes in survey design.

Avoiding double-barreled questions is easy.

Typically, a conjunction like the use of the word "and" should be a red flag that you have designed a double-barreled question. When this happens, consider turning your double-barreled question into two separate simple questions.

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Market Research, Survey Design, Consumer Panel, Online Panel, Double Barreled Questions, Marketing, Advertising, Business, Strategic Planning, Brand Love, Data Analytics, Quirks, Greenbook, Brand Health Gurus, Insights 4 Less