BRAND HEALTH GURUS
  • HOME
  • Let's Get Started

Cars and Coffee in The Ranch

10/22/2018

0 Comments

 
Picture
​At Cars and Coffee in the ranch with my son before soccer. Together, we love cars a lot (soccer too). While we were not given the keys to take this classic Ferrari race car for a drive, we sure did enjoy staring at its beauty.
0 Comments

Can Keogh pull Volkswagen out of the Doldrums?

10/20/2018

0 Comments

 
Picture
Can Volkswagen’s new boss pull Volkswagen out of the doldrums?  Stuck at about two percent market share, there is room to grow.  But will consumers “definitely consider” purchasing Volkswagen, is the question.

Volkswagen was once a limited destination brand, offering mostly car models, though has added SUVs, some of which have come and gone, I still struggle to spell Touareg, I guess good riddance.  With a more complete product portfolio, can Keogh draw in more car and SUV consumers to accelerate brand growth?

​It may take more than an Audi-like turn-around to put Volkswagen on a track similar to Nissan.  Nissan has been progressing (albeit slowly, but that’s how this happens) for many years to distinguish itself from Tier 2 brands, keeping its distance from Hyundai and closing in on Ford.

Aside from going deep on “product strengths” and “innovative marketing”, the first task at hand is what to do with all those Volkswagen Haters?  37% of New Vehicle Intenders will not Consider Volkswagen (Ouch!).  Frankly, Volkswagen’s Consideration dynamics are upside-down compared to Nissan.

There exists a significant engagement opportunity to help consumers understand the benefits of the Volkswagen brand and what the brand stands for in the U.S.
0 Comments

Insights 4 Less, LLC

10/4/2018

0 Comments

 
Picture
0 Comments

    Archives

    May 2022
    November 2021
    September 2021
    August 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    May 2020
    April 2020
    March 2020
    January 2020
    October 2019
    September 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    January 2019
    October 2018
    September 2018
    June 2018
    March 2017

    Categories

    All

    RSS Feed

©2025 Insights 4 Less, LLC
  • HOME
  • Let's Get Started