Meaningless or Meaningful?
A brand's social media fan base has little to nothing to do with sales, at least in any direct way. So, why as a marketer should a brand care about:
- Actively posting Social Media content
- Total Brand Fan Base
Aside from trolls, social media provides a powerful set of channels for staying in front of your owners and future owners on a daily basis.
Done right, social media allows brands to continue building their brand awareness and communicate engaging messages that can shape consumers opinions of a brand, moving consumers closer to consideration and eventually purchase.
Overall, social media as a platform is still very young (compared to traditional media) and we should expect a continuing evolution of the power of social. Which is exactly why brands must remain active on the key social channels for developing their brands.