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Social Media - Meaningless or Meaningful?

3/8/2019

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Meaningless or Meaningful?

A brand's social media fan base has little to nothing to do with sales, at least in any direct way.  So, why as a marketer should a brand care about:

- Actively posting Social Media content
- Total Brand Fan Base

Aside from trolls, social media provides a powerful set of channels for staying in front of your owners and future owners on a daily basis.

Done right, social media allows brands to continue building their brand awareness and communicate engaging messages that can shape consumers opinions of a brand, moving consumers closer to consideration and eventually purchase.

Overall, social media as a platform is still very young (compared to traditional media) and we should expect a continuing evolution of the power of social.  Which is exactly why brands must remain active on the key social channels for developing their brands.
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What do you do on weekends?

3/8/2019

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