Break free from the complexities of big corporate market research.
Get the clarity you seek with a nimble team of market research experts.
Start planning your next business decision now.
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Dedicated to your success.
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January 28th, 2021
You want your brand to outpace the competition and not be slowed by bureaucracy.
You also want business partners that run at your pace and provide solutions to your business questions.
You deserve a market research partner that brings new thinking and new ways for a changed world.
Get big research solutions without the big bureaucracy.
Schedule a call for help with your next Market Research study.
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We Answer That!
You want to know. You need to know.
What is the world thinking?
What are consumers thinking?
What are your customers thinking?
Are consumers aware of your brand? By how much?
Is your advertising message breaking through? How well?
Are consumers in love with your brand and what does it mean?
Is your brand on consumers shopping lists and how can you win more customers?
How can you strengthen the consumer-brand relationship?
Can you increase consumer consideration of your brand?
We understand, you have unique questions about your unique brand, the market, the future.
We help you organize your critical business questions into a coherent market research survey, providing the answers you seek and a pathway for leading your brand into the future.
Got questions? We answer that.
Schedule a call to learn more about our market research & consulting services.
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For smart market research tips and helpful insights, follow Brand Health Gurus on Social.
Schedule a call with a Market Research Expert today.
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-> Or Call/Text/WhatsAPP to +1 760 691 0000
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Finding your Ideal Sample Size
Is 600 an ideal sample size?
600 sample size maximizes your Confidence Level, Confidence Interval, and overall investment.
95% is a typical Confidence Level and tells you how sure you can be in the results. You could repeat the research 100 times and arrive at the same result 95% of the time.
Your Confidence Interval (or c.i.) is a "plus-or-minus" figure helping us understand the "Margin of Error" in a result. Using a c.i. of +/- 4% and 65% of your sample responds to a given question, you would know that by sampling the entire population, between 61% (65% - 4%) and 69% (65% + 4%) would answer the same.
Cost-wise, you can achieve savings with a smaller sample size, like n=400, but your c.i. becomes larger (+/- 5%) and less helpful in discerning statistical differences in data.
You can choose a smaller c.i. of +/- 3% however, your sample size needs to increase significantly to n=1,000 and overall costs increase disproportionately.
Example, a full-service study with a final cost of $30 per complete provides these options:
n = 400. c.i. +/- 5% Cost $12,000
n = 600. c.i. +/- 4% Cost $18,000
n = 1,000. c.i. +/- 3% Cost $30,000
Cost figures are for example only.
Email Solutions@Insights4Less.com to learn more about how you can make your next market research study a success.
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Every marketer deserves quality data and insights for their business decision making.
Have a business question that needs answering?
Get the facts with Market Research.
Schedule a call with one of our market research & consulting experts.
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We provide market research to brands in most industries:
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Defeat Defection, Increase Loyalty
At Brand Health Gurus, we help marketers to build strong healthy brands, so you can keep more of your customers as loyal advocates.
Schedule a call today.
Email Solutions@Insights4Less.com to learn how you can use our market research tools and decades of consulting experience to increase brand loyalty and defeat defection.
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We support most industries, including:
DM or email Solutions@Insights4Less.com to schedule a call with one of our Market Research Experts.
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Dodge Polara Station Wagon
Can you name this car make and model? It is the 1966 Dodge Polara Station Wagon. And no, it did not come from the factory looking exactly like this.
This full tear-down and rebuild is quite extensive with extra attention to the details. For example, have a look at that 392 Hemi motor and what you will not see are all of the lines and hoses that have been hidden beneath the engine bay body panels for a super-clean look.
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Losing customers in the cross-shopping process sucks.
So, we are here to help you figure out who is shopping your brand, what those consumers are cross-shopping, and how to get more shoppers to make your brand their first choice.
But first, here are three things you can do to help your brand prevent cross-shopping and win more sales.
1. Help consumers understand how your brand helps them solve their problem. Can you think of all the ways an LED lightbulb solves customers problems?
2. Position your brand as the only one that can provide a unique solution. A unique solution makes it risky for consumers to consider any other brand.
3. Let customers know you are "here to help" them along their journey. And that journey can go a long way, especially when it comes to loyalty and repeat purchases.
Want to know more about your potential shoppers, what they are cross-shopping, and how to make your brand a first choice?
Schedule a call to learn more about our market research and consulting solutions.
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