How to Prevent Sample Bias in Research

Who doesn't love cute puppy dog faces?

Do you love seeing the same cute puppy dog face every day? Of course you do!

Did you know that by choosing the same cute puppy face, you can create bias and that can be unfair to the other cute puppy dogs?

A bias result can also unknowingly create unfairness for yourself through a lack of quality information and skew your otherwise good judgement.

We know variety is the spice of life and that is also true when it comes to having the right variety of cute puppy dog faces.

Having the right variety is also necessary when designing your sample population in a market research study.

Get your sampling plan wrong and your research results will be anywhere from skewed to worthless.

What is worse is unknowingly getting your sampling plan wrong and then making business decisions based on junk data.

You deserve to have an experienced market research partner on your side.

For information on designing your next market research study, email Solutions@Insights4Less.com to schedule a call.


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