MIAMI, FLORIDA, 23 April 2019 – Love is the cornerstone in the Consumer-Brand relationship, explaining a significant portion of why consumers are more likely to purchase a particular brand.
“BMW remains the Most Loved Luxury Automotive Brand in Mexico, leading Mercedes-Benz by a small margin for five straight quarters. As the strength of BMW increases, Mercedes-Benz is fighting back with more aggressive sales,” said Mike Weil, President, Global Automotive Research and Insights at Insights 4 Less, LLC. “As BMW and Mercedes-Benz challenge each other for leadership, the door is opened for other luxury brands to build strength and begin taking share from the dominating German brands.”
Following are some of the 1Q 2019 Mexico Luxury Automotive study findings:
- Audi (62%) continues to apply pressure on Mercedes-Benz (64%) in a challenge for the second position. German luxury sport brand Porsche (58%) maintains the fourth position in the rankings, followed by luxury electric car brand Tesla (50%).
- Land Rover (41%) continues to slip lower, falling to position seven, while sister brand, Jaguar (41%), remains one position behind and below the Industry Median.
- Since 2017, Alfa Romeo (37%) has continued to move up in the rankings, going from position 11 to position nine. Despite its limited product portfolio, Alfa Romeo is creating brand strength that can be converted into additional sales strength.
MIAMI, FLORIDA, 16 April 2019 – Love is the cornerstone in the Consumer-Brand relationship, explaining a significant portion of why consumers are more likely to purchase a particular brand.
“Volkswagen remains the Most Loved Non-Luxury Automotive Brand in Mexico for two consecutive quarters, followed closely by industry sales leader Nissan,” said Mike Weil, President, Global Automotive Research and Insights at Insights 4 Less, LLC. “The Most Loved Brands are in a position to benefit from greater sales and/or profitability success. On the other hand, competitors are constantly challenging the leaders in a race to own the number one position so that they too can benefit from greater sales and profitability.”
Following are some of the Mexico Non-Luxury 1Q 2019 study findings:
- Toyota (46%) for the first time in the history of the study moves up to the number three position leading Chevrolet (42%) and adding pressure to leaders Volkswagen (55%) and Nissan (52%).
- Mazda (39%) improved by six points, moving above Jeep (35%) and Kia (33%).
- Hyundai (27%) remains the tenth Most Loved Brand and has not been able to improve upon this position with sales just inside the top 10.
Lincoln provided an beautiful display at the La Jolla Concours d'Eelegance this weekend. An excellent opportunity for consumers to become more familiar with the Lincoln brand. Being able to freely open the doors and get inside the vehicles can be very powerful for helping consumers to shape more positive perceptions of the brand and create more love for the Lincoln brand. #morelovemoresales #lincoln #automotive #luxury #lajollacours #insights4less