 As we say goodbye to 2020
and embark on a new year keep in mind that Nothing in your life will be different unless you make it different. No matter what you want to change, make better, leave behind, or start doing, it is up to you to decide. Because, when you decide, you literally "cut off" and it is only in this process that you can make room for something different, something better, something you choose. Go boldly into 2021. Cheers! Mike. +++ Happy New Year, Go Boldly, Truth be Told, Truth, Brand Health, Brand Health Gurus, Market Research, Strategic Planning, Brand Love, Love Zone, Insights 4 Less
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 What is your current market research costing your brand in missed insights?
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Sales (and profits) are merely a result of your brand health.
Brand health is a culmination of many factors that range from:
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Consumers cross-shop brands to help them make the best purchase decision for their lifestyle.
Consumers shopping behavior can be influenced by many factors including personal needs, budget, product features & benefits, brand perceptions, price, etc. As a marketer, you envision the ideal consumer that is intending to purchase only your brand, shops only your brand, and buys only your brand, providing a high-profit sale. These winning brands are typically high-equity brands. In the case that your brand is losing in the cross-shopping process, there are likely underlying brand equity issues that are causing your lost sales and lost profits. Your brand CAN become a first choice ONLY brand with consumers shopping ONLY your brand and buying ONLY your brand. Learn more about the four quadrants of consumer shopping behavior. DM or call me to learn how simple changes to your brand strategy can net you more sales and more profits. +++ Cross Shopping, Shopped Only This Brand, First Choice Brand, No More Lost Sales, Brand Equity, Discounts are not a Strategy, Brand Health Gurus, Market Research, Strategic Planning, Consumer Panel, Online Panel, Quirks, Green Book, Brand Love, Insights 4 Less, Love Zone Amazing fully restored 1963 Ford Thunderbird Convertible.
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Serving most industries, including:
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