Double-Barreled Wines? Love em!
Double-Barreled Questions? Hate em!
Double-Barreled Wines are aged in oak barrels and then in whisky barrels, providing an extra level of depth and character to the finished wine.
While the double barrel works well for wine, it can ruin the validity of your market research.
Double-barreled questions ask about two or more issues, leaving room for the respondent to provide only one answer.
One example of a double-barreled question is: "Was your service advisor friendly and helpful?
In the case that the service advisor was "friendly" but not 'helpful", then the respondent data is meaningless.
Double-barreled questions may be one of the most common mistakes in survey design. They are also one of the easiest to avoid mistakes in survey design.
Avoiding double-barreled questions is easy.
Typically, a conjunction like the use of the word "and" should be a red flag that you have designed a double-barreled question. When this happens, consider turning your double-barreled question into two separate simple questions.
Get an extra level of depth and character in your next market research study, Email Solutions@Insights4Less.com
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Losing customers at cross-shopping sucks.
Get the information you need to know about who is shopping your brand, what they are cross-shopping, and how to attract a greater quantity of quality shoppers to purchase your brand.
Here are three things you can do to help your brand prevent cross-shopping and win more sales.
1. Help consumers understand how your brand helps them solve their problem. Can you think of all the ways an LED lightbulb solves customers problems? Try asking yourself a similar question about your brands products.
2. Position your brand as the only one that can provide a unique solution. A unique solution makes it risky for consumers to consider any other brand.
3. Let customers know you are "here to help" them along their journey. And that journey can go a long way, especially when it comes to loyalty and repeat purchases.
Need more information about who is shopping your brand and what they are cross-shopping?
Schedule a call for more information about how market research can put the power of insights in your hands.
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Who doesn't love cute puppy dog faces?
Do you love seeing the same cute puppy dog face every day? Of course you do!
Did you know that by choosing the same cute puppy face, you can create bias and that can be unfair to the other cute puppy dogs?
A bias result can also unknowingly create unfairness for yourself through a lack of quality information and skew your otherwise good judgement.
We know variety is the spice of life and that is also true when it comes to having the right variety of cute puppy dog faces.
Having the right variety is also necessary when designing your sample population in a market research study.
Get your sampling plan wrong and your research results will be anywhere from skewed to worthless.
What is worse is unknowingly getting your sampling plan wrong and then making business decisions based on junk data.
You deserve to have an experienced market research partner on your side.
For information on designing your next market research study, email Solutions@Insights4Less.com to schedule a call.
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We broke it, so you don't have to.
Big corporate research is complex, outdated, and expensive.
You can now take advantage of focused, agile, and affordable market research from experienced professionals.
A better market research experience. It is what's possible.
For more information, email Solutions@Insights4Less.com to schedule a call about your market research needs.
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Break free from the complexities of big corporate market research.
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You want your brand to outpace the competition and not be slowed by bureaucracy.
You also want business partners that run at your pace and provide solutions to your business questions.
You deserve a market research partner that brings new thinking and new ways for a changed world.
Get big research solutions without the big bureaucracy.
Schedule a call for help with your next Market Research study.
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You want to know. You need to know.
What is the world thinking?
What are consumers thinking?
What are your customers thinking?
Are consumers aware of your brand? By how much?
Is your advertising message breaking through? How well?
Are consumers in love with your brand and what does it mean?
Is your brand on consumers shopping lists and how can you win more customers?
How can you strengthen the consumer-brand relationship?
Can you increase consumer consideration of your brand?
We understand, you have unique questions about your unique brand, the market, the future.
We help you organize your critical business questions into a coherent market research survey, providing the answers you seek and a pathway for leading your brand into the future.
Got questions? We answer that.
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Is 600 an ideal sample size?
600 sample size maximizes your Confidence Level, Confidence Interval, and overall investment.
95% is a typical Confidence Level and tells you how sure you can be in the results. You could repeat the research 100 times and arrive at the same result 95% of the time.
Your Confidence Interval (or c.i.) is a "plus-or-minus" figure helping us understand the "Margin of Error" in a result. Using a c.i. of +/- 4% and 65% of your sample responds to a given question, you would know that by sampling the entire population, between 61% (65% - 4%) and 69% (65% + 4%) would answer the same.
Cost-wise, you can achieve savings with a smaller sample size, like n=400, but your c.i. becomes larger (+/- 5%) and less helpful in discerning statistical differences in data.
You can choose a smaller c.i. of +/- 3% however, your sample size needs to increase significantly to n=1,000 and overall costs increase disproportionately.
Example, a full-service study with a final cost of $30 per complete provides these options:
n = 400. c.i. +/- 5% Cost $12,000
n = 600. c.i. +/- 4% Cost $18,000
n = 1,000. c.i. +/- 3% Cost $30,000
Cost figures are for example only.
Email Solutions@Insights4Less.com to learn more about how you can make your next market research study a success.
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