 Looking for a market research partner that you feel comfortable working with?
Get the information your brand needs with Brand Health Gurus Curated Market Research Solutions. Email for info: [email protected] +++ Curated Market Research Solutions, Market Research, Survey Design, Online Panel, Consumer Panel, Brand Health, Brand Love, Data Analytics, Consumer Insights, Knowledge is your Superpower, Sales, Profits, Quirks, Greenbook, Insights 4 Less, Brand Health Gurus  DIY market research is a great way to save on cost. Design your own survey, find the perfect sample, manage the data, do your own analysis, and tell the story you want to tell.
Of course, you don't already have a full plate of work to get done, so adding on the complexities of a market research study should be easy-peazy, lemon squeezy. Besides, no pressure that your entire company is counting on you to nail this DIY market research study, right? What could go wrong? A little mishap with a poorly designed questionnaire? ...so the team doesn't get the complete story, big deal, right? Sample that didn't quite reach your desired target audience? ...so the boss doesn't get the true story. The list of potential pitfalls goes on, but you can make it up with a rock star final report. After all, you have nights and weekends to work on perfecting that analysis. If your plate is a little full or the thought of facing the challenges of a DIY market research project seems daunting, then you don't have to go it alone. For your next market research study, let us nail it for you. For info, email [email protected] +++ Nailed It, Market Research, We are on your side, Survey Design, Online Panel, Consumer Panel, Data Analytics, Insights, Brand Health, Brand Health Gurus, Insights 4 Less, Quirks, Greenbook, Marketing, Advertising, Brand Love  It is April...giving you nine months before 2022 is here.
Are you on your way to achieving your 2021 business goals? Here is a tip for your success: Begin Everyday as a Fresh Start. Let go of yesterday and focus on what you can accomplish today. Plain and simple. For more tips and information on how to crush your 2021 business objectives with market research and strategic planning, email: [email protected] +++ Crushing It, 9 Months To Go, Every day is a Fresh Start, Market Research, Strategic Planning, Business Strategy, Survey Design, Online Panel, Consumer Panel, Market Insights, Brand Health, Brand Love, Marketing, Advertising, Brand Health Gurus, Insights 4 Less  Data is the Oxygen to your Success.
Every marketer deserves to have quality market research data for their business planning and decision making. Put trusted data and insights to work for you and your brand. For information on planning your next market research study, email [email protected] +++ Data is the Oxygen, Breathe, Market Research, Market Insights, Strategic Planning, Brand Health, Customer Satisfaction, Advertising Research, Quirks, Green Book, Brand Health Gurus, Brand Love, More Love More Sales, Insights 4 Less  Double-Barreled Wines? Love 'em!
Double-Barreled Questions? Hate 'em! Double-Barreled Wines are aged in oak barrels and then in whisky barrels, providing an extra level of depth and character to the finished wine. While the double barrel works well for wine, it can ruin the validity of your market research. Double-barreled questions ask about two or more issues, leaving room for the respondent to provide only one answer. One example of a double-barreled question is: "Was your service advisor friendly and helpful? In the case that the service advisor was "friendly" but not 'helpful", then the respondent data is meaningless. Double-barreled questions may be one of the most common mistakes in survey design. They are also one of the easiest to avoid mistakes in survey design. Avoiding double-barreled questions is easy. Typically, a conjunction like the use of the word "and" should be a red flag that you have designed a double-barreled question. When this happens, consider turning your double-barreled question into two separate simple questions. Get an extra level of depth and character in your next market research study, Email [email protected] +++ Market Research, Survey Design, Consumer Panel, Online Panel, Double Barreled Questions, Marketing, Advertising, Business, Strategic Planning, Brand Love, Data Analytics, Quirks, Greenbook, Brand Health Gurus, Insights 4 Less  Can you find the problem with this question design?
Imagine you are the shopper using the "self-check-out" lane and did not have any interactions with store employees at check out. This question forces the respondent to provide an answer to something that there is no valid response. The solution? A simple "N/A" or "Does not apply" option. Forcing a respondent to answer every question without an option to skip a response, often leads to junk data. And worse, business decisions made based on junk data often results in a waste of financial resources. We would never allow this to happen for any of our clients. +++ Bad Design, Survey Design, Market Research, Business Decisions, Brand Health, Brand Health Gurus, Insights 4 Less, Online Panel, Consumer Panel  If you were to see the results of only the first tape measure, you may likely believe the result without question.
What happens when a second measurement enters the picture and provides a different result? Which do you believe? Do not take everything you see or hear as the truth. And if it requires complex explanations, doubt some more. When it comes to your brand health, get accurate measurements with market research tools that are proven to provide trusted results. For info, email: [email protected] +++ Market Research, Survey Design, Brand Strategy, Brand Health, Brand Love, Data and Analytics, Marketing, Advertising, More Love More Sales, Brand Health Gurus, Insights 4 Less  Be your brand's hero.
Use your tools wisely. Lean on your partners. Ask them to dig deep for you. If they are not digging deep, then it is time to move on. Get the data, knowledge, and partnership you deserve so you can be the hero you were meant to be. For info on how to get the market research insights you need, email [email protected] +++ Be your brand’s hero, You Got This, Find Success, Knowledge is your superpower, Market Research, Insights and Data, Online Panel, Consumer Panel, Marketing, Advertising Research, Customer Satisfaction, Brand Health, Brand Love, Brand Health Gurus, Insights 4 Less, Strategic Planning  Make your most meaningful business decisions with the right knowledge.
Tap into a wealth of meaningful insights with trusted market research from Brand Health Gurus. Because every business leader deserves quality data and insights for business decision making, including you. Get the knowledge and confidence you want for making business decisions that matter. Email [email protected] for more information about our curated market research solutions. We provide market research to brands in most industries: Automotive & Mobility Consumer & Retail Health Care Financial Services Energy Airlines & Travel Technology Telecommunications Restaurant & QSR Powersports +++ Market Research, Survey Design, Consumer Panel, Online Panel, Quality Data, Insights, Consulting, Brand Strategy, Strategic Planning, Brand Health, Brand Love, Advertising Research, Quirks, Green Book, Brand Health Gurus, Insights 4 Less |
Archives
May 2022
Categories |
RSS Feed
|
Contact
©2021 Insights 4 Less, LLC |