DIY market research is a great way to save on cost. Design your own survey, find the perfect sample, manage the data, do your own analysis, and tell the story you want to tell.
Of course, you don't already have a full plate of work to get done, so adding on the complexities of a market research study should be easy-peazy, lemon squeezy.
Besides, no pressure that your entire company is counting on you to nail this DIY market research study, right?
What could go wrong?
A little mishap with a poorly designed questionnaire? ...so the team doesn't get the complete story, big deal, right?
Sample that didn't quite reach your desired target audience? ...so the boss doesn't get the true story.
The list of potential pitfalls goes on, but you can make it up with a rock star final report. After all, you have nights and weekends to work on perfecting that analysis.
If your plate is a little full or the thought of facing the challenges of a DIY market research project seems daunting, then you don't have to go it alone.
For your next market research study, let us nail it for you.
For info, email Solutions@Insights4Less.com
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