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Volkswagen rebuilds to #1 in Love Rankings

5/16/2022

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Brand success, which is often measured by sales and profits, continues to be significantly influenced by the strength of the consumer-brand relationship.

“Marketing messaging and product focus can significantly influence the way that consumers think and feel about a brand”, said Mike Weil of Brand Health Gurus. “Our research design measures emotional and rational brand perceptions, including advertising impact, providing valuable feedback and strategies for marketers to strengthen their own consumer-brand relationships.”

Highlights:
  • Volkswagen (62.2%) Love score improves in the first quarter during redesigned Jetta launch, lifting the brand’s Love score into the #1 position, ahead of Nissan.  Nissan (59.8%) has maintained the #2 position for three consecutive quarters and is statistically even with Volkswagen.
  • Chevrolet (53.7%) loses significant momentum in the first quarter during the Traverse campaign, slipping into the #4 position.  Deterioration of the consumer-brand connection can indicate a coming challenge, if not corrected, limiting future sales and profits success.
  • Ford (49.8%) gives up previous gains as marketing transitioned to creating awareness of the all-new Maverick pickup truck.
  • Kia (46.4%) Love score remained mostly unchanged, though slipping two positions as competitors Honda (50.7%) and Jeep (46.7%) gained strength and moved up in the rankings.
mexico_non_luxury_automotive_love_study_2022_1q_press_release.pdf
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File Type: pdf
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Volkswagen and Nissan continue to battle for title of Most Loved Non-Luxury Brand

11/2/2021

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MIAMI, FLORIDA, 2 November 2021 – Since 2017, the Automotive Love Study has been measuring the strength of the consumer-brand relationship through a sequence of unique brand health metrics.

“In addition to topline Key Performance Indicators, the Automotive Love study looks beneath the surface of each brand, diagnosing a curated list of metrics that influence brand power said Mike Weil of Brand Health Gurus. Study insights also provide feedback on marketing activities, support brand planning, and help marketers design data-backed strategies for increasing brand sales and profits.”

Highlights:
  • Volkswagen (62.6%) Love Score increases as Nissan (60%) moves into the number two position.  Volkswagen marketing continues to lead its product portfolio transition as its SUV models have not been able to fully replace sales given up by its car models.
  • Rounding out the top five brands in the Love Zone are Chevrolet (57.1%), Toyota (56.1%) and Ford (52%).  Ford also continues its product portfolio transition with the launch of Bronco Sport and coming Maverick.
  • Dodge (31.9%) and Mitsubishi (27.5%) both significantly increase their Love scores, supported by directionally stronger unaided advertising recall.
Click link below to download press release
mexico_non_luxury_automotive_love_study_2021_3q_press_release.pdf
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Luxury Brands Automotive Love Rankings Mexico (2Q 2021)

9/1/2021

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MIAMI, FLORIDA, 1 September 2021 – The strength of consumer love for a brand continues to explain sales and profits success among Luxury Automotive brands.

“Luxury brands are continuously developing their brand story through unique experiences that provide exclusivity and allow luxury consumers to distinguish themselves from mass brand consumers said Mike Weil of Brand Health Gurus. With the potential to deliver premium profits, Luxury Automotive marketers look to our insights for elevating the consumer-brand relationship, enabling luxury consumers to justify paying a price beyond functional value.

Study Highlights:
  • BMW (76.1%), Mercedes-Benz (74.2%), and Audi (74%) gain directional strength, remaining statistically equal.  Leading levels of Consumer Love for the three German brands (G3) continues to support their sales dominance among all luxury brands in Mexico.
  • Tesla (62.4%) falls nearly six points from the previous wave, while Porsche (59.5%) slips three points; both brands managing to maintain their position in the rankings.
  • Cadillac (51.1%) improves by 3.6 points, moving ahead of Volvo (49.9%), followed by Lincoln (45.7%).
  • Acura (40%) improves again, moving above Infiniti (38.4%), while Buick (34.3%) continues at the bottom of the Automotive Love rankings.
mexico_luxury_automotive_love_study_2q_2021_press_release.pdf
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Automotive Love Rankings Mexico Non-Lux

8/4/2021

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Brand choice continues to be defined by the strength of the consumer-brand relationship as measured by the Automotive Love Scores.

“Brand marketing can significantly influence what consumers think and feel about a brand said Mike Weil of Brand Health Gurus. The Automotive Love Scores provide feedback to marketers as well as deep insight into understanding how to manage brand success when it comes to sales, revenues, and profits..”

Highlights:
  • Ford (54.8%) Love Score strengthens, moving into the number three position, its strongest since the inception of the study in 2017.  Ford’s success coincides with its transition to focus more exclusively on SUV and Truck segments.
  • Nissan (66.2%) returns to the leadership position as Volkswagen (56.7%) slips back to 4Q 2020 levels in the number two position.  Nissan’s leadership in the Love rankings supports its position of sales dominator in Mexico.
  • Toyota (52.1%) loses momentum, slipping to the bottom of the Love Zone, allowing Chevrolet (52.5%) to move ahead by small margin.
  • Honda (46.7%) loses momentum, allowing Kia (48.8%) to move ahead in the Love score rankings.  Mazda (44.7%) has consistently held onto the ninth position in the Automotive Love rankings for three consecutive quarters.

PDF version of press release available for download here:
mexico_non_luxury_automotive_love_study_2021_2q_press_release.pdf
File Size: 168 kb
File Type: pdf
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Curated Market Research Solutions

5/11/2021

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Looking for a market research partner that you feel comfortable working with?

Get the information your brand needs with Brand Health Gurus Curated Market Research Solutions.

Email for info: Solutions@Insights4Less.com


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Curated Market Research Solutions, Market Research, Survey Design, Online Panel, Consumer Panel, Brand Health, Brand Love, Data Analytics, Consumer Insights, Knowledge is your Superpower, Sales, Profits, Quirks, Greenbook, Insights 4 Less, Brand Health Gurus
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Something Good for You Today

5/11/2021

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I hope something good happens for you today.


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Something Good for You Today, Market Research, Insights, Online Panel, Consumer Insights, Data, Survey Design, Statistics, Marketing, Advertising, Brand Love, Brand Health, Love Zone, Brand Health Gurus, Insights 4 Less

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Mexico Most Loved Automotive Brand

4/29/2021

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Get the latest rankings and ratings of The Most Loved Non-Luxury Automotive Brands in Mexico.

Email: Solutions@Insights4Less.com and write "request for rankings" in subject line.

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Brand Love, Brand Health, More Love More Sales, Love Zone, Market Research, Most Loved Brand, Brand health Gurus, Insights 4 Less, Automotive, Volkswagen, Nissan, Toyota, Chevrolet, Honda, Ford, Jeep, Kia, Mazda, Hyundai, RAM, Dodge, Chrysler, SEAT, Renault, Peugeot, Fiat, Mitsubishi

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Data is the Oxygen

4/29/2021

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Data is the Oxygen to your Success.

Every marketer deserves to have quality market research data for their business planning and decision making.

Put trusted data and insights to work for you and your brand.

For information on planning your next market research study, email Solutions@Insights4Less.com


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Data is the Oxygen, Breathe, Market Research, Market Insights, Strategic Planning, Brand Health, Customer Satisfaction, Advertising Research, Quirks, Green Book, Brand Health Gurus, Brand Love, More Love More Sales, Insights 4 Less
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Most Loved Brand Rankings Q1 2021

4/27/2021

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Get the latest rankings and ratings of The Most Loved Non-Luxury Automotive Brands in Mexico.
 
Email: Solutions@Insights4Less.com and write "request for rankings" in subject line.


+++
Brand Love, Brand Health, More Love More Sales, Love Zone, Market Research, Most Loved Brand, Brand health Gurus, Insights 4 Less, Automotive, Volkswagen, Nissan, Toyota, Chevrolet, Honda, Ford, Jeep, Kia, Mazda, Hyundai, RAM, Dodge, Chrysler, SEAT, Renault, Peugeot, Fiat, Mitsubishi
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Decision Making with Market Research Insight

4/23/2021

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Make your most meaningful business decisions with the right knowledge.

Tap into a wealth of meaningful insights with trusted market research from Brand Health Gurus.

Because every business leader deserves quality data and insights for business decision making, including you.

Get the knowledge and confidence you want for making business decisions that matter.

Email Solutions@Insights4Less.com for more information about our curated market research solutions.

We provide market research to brands in most industries:

  • Automotive & Mobility
  • Consumer & Retail
  • Health Care
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Market Research, Survey Design, Consumer Panel, Online Panel, Quality Data, Insights, Consulting, Brand Strategy, Strategic Planning, Brand Health, Brand Love, Advertising Research, Quirks, Green Book, Brand Health Gurus, Insights 4 Less

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