Volkswagen and Nissan continue to battle for title of Most Loved Non-Luxury Brand
MIAMI, FLORIDA, 2 November 2021 – Since 2017, the Automotive Love Study has been measuring the strength of the consumer-brand relationship through a sequence of unique brand health metrics.
“In addition to topline Key Performance Indicators, the Automotive Love study looks beneath the surface of each brand, diagnosing a curated list of metrics that influence brand power said Mike Weil of Brand Health Gurus. Study insights also provide feedback on marketing activities, support brand planning, and help marketers design data-backed strategies for increasing brand sales and profits.”
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