Got loyal customers?
What may seem like loyal customers could be defectors in disguise.
Frustrated and angry customers may have at one time been loyal, but for one reason or another are secretly slipping away, looking for a new brand relationship.
Market research is an excellent tool for identifying customer frustrations and potential defection risks that could hurt your sales.
In fact, investigative brand health research often requires going beyond asking the typical straight-forward questions. We often design in research techniques that allow us to come at business problems from a sideways direction, drawing out the purest of insights from the consumer.
The sooner you have quality information to answer your business questions, the sooner, you can take action in adjusting your strategy, which means, not only keeping customers loyal, but keeping customers in love with your brand.
Worried about defection?
Email: Solutions@Insights4Less.com for information on how to leverage our brand health research tools and insights.
Defeat Defection, Customer Loyalty, Brand Health, Market Research, Survey Design, Online Panel, Consumer Panel, Brand Love, Love Zone, Data Analytics, Brand Health Gurus, Insights 4 Less