MIAMI, FLORIDA, 28 January 2020 – Consumer-Love for a brand remains a key performance indicator of brand health and future success.
“Love scores are very effective by explaining why brands sell at the level they sell, said Mike Weil, President, Global Automotive Research and Insights at Insights 4 Less, LLC. Our approach of integrating research results with market dynamics tells the complete brand story, providing marketers with meaningful insights for evolving their own successful marketing strategy.”
• Volkswagen Love score (53%) strengthens, remaining the Most Loved Brand. Brand dynamics and a competitive market continue to challenge Volkswagen’s sales success.
• Nissan (49%) strengthens, jumping ahead of Toyota (45%) and challenging Volkswagen. Toyota slips to number four in the rankings as Volkswagen, Nissan, and Honda Love scores all gained strength.
• Chevrolet (44%) and Ford (40%) continue to navigate an increasingly competitive market, trailing Toyota and Honda in the Love rankings for two consecutive quarters.
• Hyundai Love score (24%) slips and continues below the industry median while Love for Kia (32%) remains above the median, supporting a stronger sales share.