MIAMI, FLORIDA, 16 April 2019 – Love is the cornerstone in the Consumer-Brand relationship, explaining a significant portion of why consumers are more likely to purchase a particular brand.
“Volkswagen remains the Most Loved Non-Luxury Automotive Brand in Mexico for two consecutive quarters, followed closely by industry sales leader Nissan,” said Mike Weil, President, Global Automotive Research and Insights at Insights 4 Less, LLC. “The Most Loved Brands are in a position to benefit from greater sales and/or profitability success. On the other hand, competitors are constantly challenging the leaders in a race to own the number one position so that they too can benefit from greater sales and profitability.”
Following are some of the Mexico Non-Luxury 1Q 2019 study findings:
- Toyota (46%) for the first time in the history of the study moves up to the number three position leading Chevrolet (42%) and adding pressure to leaders Volkswagen (55%) and Nissan (52%).
- Mazda (39%) improved by six points, moving above Jeep (35%) and Kia (33%).
- Hyundai (27%) remains the tenth Most Loved Brand and has not been able to improve upon this position with sales just inside the top 10.