U.S. Traditional Media Consumption among All-New Vehicle Intenders

​Spending a sh!t ton of money on marketing?

Is it working? Is it landing in front of your audience?  Need help finding your audience?

Consumers listening to music on the radio is a big (gigantic) market and is fairly well-dispersed across age groups from 16 to 55+ years of age.  Done correctly, radio can be very effective for staying in tune with your target market.

News on TV captures another large audience of new vehicle intenders, but be careful that your ads are not a follow-along to negative news.

While Reality TV captures a large audience, tread cautiously as few new vehicle intenders are getting caught in the deadliest catch of bachelor watching.  And don’t make your ad spend strategy a family feud either because game shows have the lowest draw among new vehicle intenders.

Need help finding your spending sweet spot?  We have experience sorting through the numbers so you can know with confidence if you are over or underspending.