U.S. Social Media Consumption among All-New Vehicle Intenders

Among All-New Vehicle Intenders in the U.S., percent participating in this activity Almost Every Day

Is your digital marketing strategy giving you the results you want or expect?

While most may think of Facebook as the 800 pound gorilla that should get the lions share of your digital budget, only 60% of new vehicle intenders are visiting Facebook every day.  Sure, 60% is a big number, but if you are overlooking other channels that range from music streaming (41% every day) to YouTube (40% everyday) and Instagram (28%), you may be missing a large and very valuable segment of consumers for your brand.

Perhaps even more important is to understand by automotive brand, where are your brand intenders spending their time online?  It can be easy to push all your marketing chips into the Facebook bucket, but if the larger portion of your target audience is spending more time on Instagram, wouldn’t it make sense to re-balance your digital investment strategy?