BRAND HEALTH GURUS
  • HOME
  • Let's Get Started

U.S. Social Media Consumption among All-New Vehicle Intenders

5/9/2019

0 Comments

 
Picture
Among All-New Vehicle Intenders in the U.S., percent participating in this activity Almost Every Day

Is your digital marketing strategy giving you the results you want or expect?

While most may think of Facebook as the 800 pound gorilla that should get the lions share of your digital budget, only 60% of new vehicle intenders are visiting Facebook every day.  Sure, 60% is a big number, but if you are overlooking other channels that range from music streaming (41% every day) to YouTube (40% everyday) and Instagram (28%), you may be missing a large and very valuable segment of consumers for your brand.

Perhaps even more important is to understand by automotive brand, where are your brand intenders spending their time online?  It can be easy to push all your marketing chips into the Facebook bucket, but if the larger portion of your target audience is spending more time on Instagram, wouldn’t it make sense to re-balance your digital investment strategy?
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Archives

    May 2022
    November 2021
    September 2021
    August 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    May 2020
    April 2020
    March 2020
    January 2020
    October 2019
    September 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    January 2019
    October 2018
    September 2018
    June 2018
    March 2017

    Categories

    All

    RSS Feed

©2025 Insights 4 Less, LLC
  • HOME
  • Let's Get Started