Three Fatal Marketing Mistakes
The danger zone is ready and waiting to steal your sales and profits faster than an unwatched bowl of candy on Halloween night.
Here are a few Fatal Marketing Mistakes to be aware of...
1. Prioritizing purchase incentives and discounts to "buy sales".
2. Discontinuing a product because it was a "failure" and would require too much effort to make improvements. Discontinued products dent a brands equity and gives the competition the upper hand.
3. Maintaining a limited product portfolio provides consumers with few points of entry into a brand, reducing the ability to conquest sales growth. Limited product portfolios also cause defection as consumers have limited choices to repurchase within the brand family.
We are helping brands everyday to get out of Danger Zone and helping others to stay in the Love Zone for bigger sales and profits.
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