Client: The What Zone?
Mike: The Love Zone.
Client: What’s the Love Zone?
Mike: It’s the highest level in the consumer-brand relationship.
Mike: Yup. Brands in the Love Zone have naturally stronger sales and bigger profits.
Client: I want more sales and bigger profits.
Mike: You can have more sales and more profits. But first, you need to know if your brand is in the Love Zone, the Friend Zone, or the Danger Zone.
Client: The Danger Zone?
Mike: Ya, the Danger Zone.
Client: That doesn’t sound good. What if my brand is in the Danger Zone?
Mike: Don’t worry. Being in the Danger Zone is a result of your current brand dynamics and those can be changed. Once we analyze your brand health metrics, we provide your marketing and product planning teams with the most effective pathway for growing into the Friend Zone and ultimately the Love Zone.
…and that’s how our clients get started on their journey to a happy, healthy brand that’s conquesting new consumers (growth) while maintaining loyal owners (profits).