Love Zone Brand: I remember being in the Danger Zone. We were spending hundreds of millions on incentives, buying sales with little profit. No fun at all!
Friend Zone Brand: Once we learned the way to building a stronger, healthier brand, we were on our way out of the Danger Zone and into the Friend Zone we went.
The simple changes we made to our marketing strategy and product positioning helped us increase our conquesting and improve owner loyalty which all led to increased sales and bigger profits.
Love Zone Brand: Well, it’s not all fun and games in the Love Zone. There’s a lot of work that goes into maintaining top-notch Brand Health metrics and keeping an eye on the competition. Though, once you learn that there is no law that says you have to stay in the Danger Zone, then you can begin your journey to better brand health, naturally stronger sales, and bigger profits.
Are you ready to get into the Love Zone with us?
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