November 11th, 2020

Is cross-shopping helping or hurting your brand?

The simple act of consumers shopping one brand, then shopping a second, or third, prior to purchase is the premise of cross-shopping.

Consumers cross-shop brands to help them make the best purchase decision for their lifestyle.

Consumers shopping behavior can be influenced by many factors including personal needs, budget, product features & benefits, brand perceptions, price, etc.

As a marketer, you envision the ideal consumer that is intending to purchase only your brand, shops only your brand, and buys only your brand, providing a high-profit sale.  These winning brands are typically high-equity brands.

In the case that your brand is losing in the cross-shopping process, there are likely underlying brand equity issues that are causing your lost sales and lost profits.

Your brand CAN become a first choice ONLY brand with consumers shopping ONLY your brand and buying ONLY your brand.

Learn more about the four quadrants of consumer shopping behavior.

DM or call me to learn how simple changes to your brand strategy can net you more sales and more profits.
 
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