Nissan - Most Loved Non-Luxury Automotive Brand in Mexico (3Q 2020)

Nissan Love score edges past Volkswagen in our third quarter study results among Mexico's Non-Luxury Automotive brands.

The COVID pandemic has had significant impacts on consumers purchasing behaviors.

​As most dealerships closed for health-safety against Corona Virus in the early months of 2020, consumers postponed purchasing, giving brands an opportunity to adjust their marketing strategies and we are seeing that in the results.

We are also seeing more consumers intending to purchase in the near-term, which is resulting in the current #sales rebound which we expect to continue.

DM me with questions or for a pdf version of the press release.
 
 
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mexico_non_luxury_automotive_love_study_2020_3q_press_release.pdf
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