Chaos Creates Disruption

There's no doubt that 2020 was filled with chaos, spurred by a global health pandemic.

When chaos occurs, whether man made or natural, it typically disrupts markets.

And when disruption occurs, so does opportunity.

We just completed fieldwork on one of our Q4 research studies measuring brand love.

The results clearly show how specific brands that took action during chaos were able to strengthen their brand health and will be rewarded with bigger market share, sales, and profits.

While disruptive times create opportunity, you do not have to wait to take action for your brand success.


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