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Who doesn't love cute puppy dog faces?
Do you love seeing the same cute puppy dog face every day? Of course you do! Did you know that by choosing the same cute puppy face, you can create bias and that can be unfair to the other cute puppy dogs? A bias result can also unknowingly create unfairness for yourself through a lack of quality information and skew your otherwise good judgement. We know variety is the spice of life and that is also true when it comes to having the right variety of cute puppy dog faces. Having the right variety is also necessary when designing your sample population in a market research study. Get your sampling plan wrong and your research results will be anywhere from skewed to worthless. What is worse is unknowingly getting your sampling plan wrong and then making business decisions based on junk data. You deserve to have an experienced market research partner on your side. For information on designing your next market research study, email Solutions@Insights4Less.com +++ Cute Puppy Dog Faces, Market Research, Sample Design, Sample Bias, Sample Management, Online Panel, Brand Love, Brand Health, Love Zone, Marketing, Advertising, Quirks, Greenbook, Brand Health Gurus, Insights 4 Less DIY market research is a great way to save on cost. Design your own survey, find the perfect sample, manage the data, do your own analysis, and tell the story you want to tell.
Of course, you don't already have a full plate of work to get done, so adding on the complexities of a market research study should be easy-peazy, lemon squeezy. Besides, no pressure that your entire company is counting on you to nail this DIY market research study, right? What could go wrong? A little mishap with a poorly designed questionnaire? ...so the team doesn't get the complete story, big deal, right? Sample that didn't quite reach your desired target audience? ...so the boss doesn't get the true story. The list of potential pitfalls goes on, but you can make it up with a rock star final report. After all, you have nights and weekends to work on perfecting that analysis. If your plate is a little full or the thought of facing the challenges of a DIY market research project seems daunting, then you don't have to go it alone. For your next market research study, let us nail it for you. For info, email Solutions@Insights4Less.com +++ Nailed It, Market Research, We are on your side, Survey Design, Online Panel, Consumer Panel, Data Analytics, Insights, Brand Health, Brand Health Gurus, Insights 4 Less, Quirks, Greenbook, Marketing, Advertising, Brand Love Here is why 600 is an ideal sample size.
n=600 maximizes your Confidence Level, Confidence Interval, and overall investment. 95% is a typical Confidence Level and tells you how sure you can be in the results. You could repeat the research 100 times and arrive at the same result 95% of the time. Your Confidence Interval (or c.i.) is a "plus-or-minus" figure helping us understand the "Margin of Error" in a result. Using a c.i. of +/- 4% and 65% of your sample responds to a given question, you would know that by sampling the entire population, between 61% (65% - 4%) and 69% (65% + 4%) would answer the same. Cost-wise, you can achieve savings with a smaller sample size, like n=400, but your c.i. becomes larger (+/- 5%) and less helpful in discerning statistical differences in data. You can choose a smaller c.i. of +/- 3% however, your sample size needs to increase significantly to n=1,000 and overall costs increase disproportionately. For example, a full-service study with a cost of $30 per complete provides these options: n = 400. c.i. +/- 5% Cost $12,000 n = 600. c.i. +/- 4% Cost $18,000 n = 1,000. c.i. +/- 3% Cost $30,000 To improve your c.i. by 1%, your cost nearly doubles! For more information, Email Solutions@Insights4Less.com +++ Market Research, Survey Research, Research Design, Survey Design, Online Panel, Consumer Panel, Consultant, Marketing, Research, Statistics, Data Science, Quirks, Green Book, Brand Love, Brand Health, Brand Health Gurus, Insights 4 Less We broke it, so you don't have to.
Big corporate research can be complex, slow, and expensive. Avoid the corporate market research mouse trap. Marketers just like you are turning to Brand Health Gurus for trusted market research solutions that are Fast, Easy, and Cost-Effective. A better market research experience. It’s what's possible with Brand Health Gurus. For information or pricing on your next market research study, email Solutions@Insights4Less.com for a free consultation. +++ We Broke It, Alternative to Big Corporate Research, Market Research without the Complexities, Market Research, Survey Design, Online Panel, Consumer Panel, Data and Analytics, Insights, Marketing, Advertising, Quirks, Greenbook, Brand Health, Customer Satisfaction, CX, Brand Love, Brand Health Gurus, Insights 4 Less Get Competitive Shopper Market Research Metrics with Brand Health Gurus.
Competitive Shopper Research Metrics provides descriptive metrics among those shopping your brand. Insights include brands that your target audience is cross-shopping and why. Build a bigger audience of quality shoppers that chooses your brand as their first-choice brand. In the meantime, here are three things you can do to help your brand to defend against cross-shopping and win more sales. 1. Help consumers understand how your brand helps them solve their problem. Can you think of all the ways an LED lightbulb solves customers problems? 2. Position your brand as the only one that can provide a unique solution. A unique solution makes it risky for consumers to consider any other brand. 3. Let customers know you are "here to help" them along their journey. And that journey can go a long way, especially when it comes to loyalty and repeat purchases. Want to know more about your potential shoppers, what they are cross-shopping, and how to make your brand a first-choice brand? Email Solutions@insights4less.com +++ 3 Things to Know, Solving Problems, Unique Solutions, Market Research, Customer Journey, Cross Shopping, Shopping, First Choice, Brand Health, Brand Strategy, Brand Love, More Love More Sales, Sales, Profits, Brand Health Gurus, Insights 4 Less Data is the Oxygen to your Success.
Every marketer deserves to have quality market research data for their business planning and decision-making. Put trusted data and insights to work for you and your brand. For information on planning your next market research study, email Solutions@Insights4Less.com +++ Data is the Oxygen, Breathe, Market Research, Market Insights, Strategic Planning, Brand Health, Customer Satisfaction, Advertising Research, Quirks, Green Book, Brand Health Gurus, Brand Love, More Love More Sales, Insights 4 Less Looking for a market research partner that you feel comfortable working with?
Get the information your brand needs with Brand Health Gurus Curated Market Research Solutions. Email for info: Solutions@Insights4Less.com +++ Curated Market Research Solutions, Market Research, Survey Design, Online Panel, Consumer Panel, Brand Health, Brand Love, Data Analytics, Consumer Insights, Knowledge is your Superpower, Sales, Profits, Quirks, Greenbook, Insights 4 Less, Brand Health Gurus Got loyal customers?
What may seem like loyal customers could be defectors in disguise. Frustrated and angry customers may have at one time been loyal, but for one reason or another are secretly slipping away, looking for a new brand relationship. Market research is an excellent tool for identifying customer frustrations and potential defection risks that could hurt your sales. In fact, investigative brand health research often requires going beyond asking the typical straight-forward questions. We often design in research techniques that allow us to come at business problems from a sideways direction, drawing out the purest of insights from the consumer. The sooner you have quality information to answer your business questions, the sooner, you can take action in adjusting your strategy, which means, not only keeping customers loyal, but keeping customers in love with your brand. Worried about defection? Email: Solutions@Insights4Less.com for information on how to leverage our brand health research tools and insights. +++ Defeat Defection, Customer Loyalty, Brand Health, Market Research, Survey Design, Online Panel, Consumer Panel, Brand Love, Love Zone, Data Analytics, Brand Health Gurus, Insights 4 Less You want to know. You need to know.
What is the world thinking? What are consumers thinking? What are your customers thinking? Are consumers aware of your brand? By how much? Is your advertising message breaking through? How well? Are consumers in love with your brand and what does it mean? Is your brand on consumers shopping lists and how can you win more customers? How can you strengthen the consumer-brand relationship? Can you increase consumer consideration of your brand? We understand, you have unique questions about your unique brand, the market, the future. We help you organize your critical business questions into a coherent market research survey, providing the answers you seek and a pathway for leading your brand into the future. Got questions? We answer that. For more information about making your next market research project a success, Email: Solutions@Insights4Less.com +++ Brand Health Gurus, Market Research, We Answer That, We Are On Your Side, Survey Design, Data Analytics, Online Panel, Market Insights, Strategic Planning, Quirks, Greenbook, Insights 4 Less, Brand Health, Love Zone, More Love More Sales |
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