Kia is hustling to the top, followed closely by Toyota in our Mexico Social Media Marketing rankings. Both brands appearing to be in pursuit of the most loved Volkswagen brand.
As an indicator of which brands are “working hard”, Kia is actively flexing its social media muscles. Among non-luxury brands, Kia made the largest year-over-year gain, maintaining the number two position in the rankings behind number one Volkswagen. Volkswagen has actually lost strength, but maintains a very healthy lead.
The growth of Kia and Toyota is a clear indication of which brands are working hard to become the best known and possibly the most loved brands in the future.
Among luxury brands, Mercedes-Benz, BMW, and Lincoln each made positive gains in their year-over-year scores. Lincoln’s growth has brought the brand up to the same level as Cadillac, which has been on the decline.
The Social Media Marketing study is designed to help marketers quickly understand their brand strength among fans vis-à-vis competitors across core social media platforms. The complete study provides platform-by-platform metrics, helping marketers understand brand strengths, challenges, and the opportunities that can lead to greater overall love for the brand.