The key to "more effective advertising" is not always "better creativity" or "increasing ad spend".
In fact, a bigger investment in Ad Spend is probably equating to a bigger waste of money.
Throughout our research, we continuously see brands falling short on advertising recall despite advertising investments that sometimes rival bigger brands.
Advertising Recall has a lot to do with the strength of love that consumers have for a brand.
Our syndicated study Love Scores explain a significant portion of why one brands advertising can result in more effective break-thru.
Advertising is more likely to resonate (or be remembered) by a consumer when that consumer has a high level of love for the brand.
Alternatively, advertising is less effective when consumers have low levels of love for a brand.
Understanding why consumers love a brand is the first step to improving your advertising effectiveness.
Next, we provide marketers with the details for making simple adjustments to their strategy.
Simple adjustments can be all that is needed for strengthening the consumers love for your brand, increasing advertising break-thru and ROI.
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