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Don't be fooled by strong brand loyalty.
Just because a customer continues to re-purchase your brand, does NOT equate to deeply rooted loyalty. If your brand is in the TOP LEFT QUADRANT of this chart, then your brand is in significant danger. Your repeat customers are likely planning their escape as soon as a better alternative comes along. And when your repeat customers leave your brand, they will likely take other customers with them to their new brand. You need to know this to prevent massive customer defection. You can make changes to your brand strategy to change the story and preserve your earned customer base. Don't get blind-sided. You need to do this analysis for your brand. Don’t be Fooled, Don’t get Blind-Sided, Customers Planning their Escape, Loyalty, Defection, Brand Health, Brand Strategy, Strategic Planning, Brand Love, Love Zone, Danger Zone, Market Research, Marketing, Advertising, Sales, Profits, Green Book, quirks Step out of your comfort zone.
Not sure how? Ask me. I have a team of experts helping everyone from team members to team leaders step out of their comfort zone to achieve more for themselves and for their business. Learn how to tackle the hard shit. Learn how to work successfully outside of your comfort zone to win more. We support market research, strategic planning, and employee success. DM or call me for info. And if you feel like doing nothing at all, do just this one thing. Put this quote somewhere that you will see it every single day: Shit is Hard. Do it Anyway. Innovating Leadership, Strategic Planning, Market Research, Green Book, Quirks, Brand Health Gurus, Brand Love, Marketing, Advertising, Ad Tracker, Online Panel, Consumer Panel From multi-country research trackers to quick-pulse data, we got you covered all within your budget.
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Cross-Shop your existing market research study with us and save! DM me for details. 2021 Goals, Market Research, Brand Strategy, Strategic Planning, Brand Health Gurus, Insights 4 Less, Brand Health, Brand Love, Love Zone, Marketing, Advertising, Sales, Profits, Green Book, Quirks, Automotive, Mobility, Consumer, Retail, Health Care, Financial Services, Energy, Airlines, Travel, Technology, Telecommunications, Restaurants, QSR, Power Sports Are you ready to unlock your brand potential?
Email me for info. If you know you know, Brand Potential, Market Research, Strategic Planning, Conquesting, Loyalty, Brand Health, Brand Love, Love Zone, Brand Health Gurus, Green Book, Quirks, Automotive, Mobility, Consumer, Retail, Health Care, Financial Services, Energy, Airlines, Travel, Technology, Telecommunications, Restaurants, QSR, Power Sports Lots of controversy over the SSC Tuatara 316 MPH (average of two runs) world speed record.
If true, the SSC 331 MPH first pass and 301 MPH second pass is an absolutely astonishing leap from the previous top speed of Koenigsegg at 284 MPH (on the same stretch of road used by SSC). There's also a Bugatti Chiron that did 304 MPH on a stretch of road in Germany. There have been many industry experts unable to calculate how the Tuatara hit its 331 top speed or even 301 MPH on its second run. Scientifically not possible, especially when you take into account its max RPM, transmission gear ratio (6th gear), and wheel size. Now, Dewetron, the maker of speed telemetry and GPS tracking states that they were not involved and not on-site to validate the SSC top speed run, despite their equipment being in use. In the meantime, SSC has gone dark, putting further doubt among industry enthusiasts and sadly casting a dark shadow over the SSC brand. The sooner SSC comes clean and recognizes there were errors in the calculations, the better they will be for saving their brand reputation. Even better, SSC should quickly get back out into the Nevada desert and double down on their speed claim with the proper tracking equipment in place. Super Cars, Hyper Cars, Top Speed, World land speed record We too go the extra mile in helping our clients to see new opportunities and achieve bigger goals.
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